Google Business Profile Management That Keeps the Calls Coming
Your Google Business Profile is often the first thing a local customer sees, before your website. NextRanking optimises it, keeps it active with fresh posts and photos, manages your reviews and protects it from unwanted edits, so more searchers choose you.
What you get
- Full profile audit and optimisation01
- Weekly posts02
- Photos and videos03
- Review management04
- Q&A management05
- Profile monitoring and protection06
01—The problem
Why your Google Business Profile matters
For local searches, Google shows a map with a short list of businesses before any website results. Those profiles show your rating, reviews, photos, opening hours and a call button. Many customers decide right there without ever visiting your website. A complete, active and well-reviewed profile helps you appear more often and win more of those decisions.
02—The problem
Signs your profile needs attention
- 01
You don't appear for your main services
Even when people search close to your location.
- 02
Competitors have more and newer reviews
And they reply to them.
- 03
Your details have been changed
Hours, categories or website link edited by Google or the public without you knowing.
- 04
No posts or new photos in months
An inactive profile gives customers less reason to choose you.
- 05
Your profile was suspended or disappeared
Every day offline means lost calls.
03—What's included
What's included in monthly GBP management
Full profile audit and optimisation
Primary and secondary categories, services, products, attributes, description, hours and service areas, all aligned with Google's guidelines.
Weekly posts
Offers, updates, events and project highlights with images and calls to action.
Photos and videos
Regular, real photos and short videos of your team, work and premises.
Review management
Review request templates, monitoring, and professional responses to every review within an agreed time.
Q&A management
Seeding and answering common customer questions.
Profile monitoring and protection
Watching for unwanted edits, spam competitors and access issues, and fixing them quickly.
Listing consistency
Keeping your name, address and phone consistent with key directories, Apple Maps and Bing Places.
Monthly reporting
Calls, direction requests, website clicks, searches, geo-grid rankings and review growth.
04—Reviews
A review system that runs itself
We set up a simple, policy-compliant process: customers get a short review request by SMS or email after a job or visit, reviews are monitored daily, and every review gets a thoughtful reply. We never buy reviews, write fake ones or use review gating, because those practices break Google's policies and can get your profile penalised.
05—Suspension help
Suspension and reinstatement help
If your profile has been suspended or removed, we find the likely cause, fix any guideline issues, prepare the evidence Google needs and submit a reinstatement request. fixed fee or pay-on-success.] Not every profile can be reinstated, and we'll tell you honestly if yours isn't likely to be.
06—Multi-location
Multi-location GBP management
For brands with several locations, we manage every profile from one place, keep information consistent, handle bulk updates for holidays and changes, and report on performance branch by branch.
07—Overview
How it works
01
Free audit
We review your profile against your top three local competitors.
02
Access and setup
You add NextRanking as a manager (you stay the owner) and we complete the optimisation.
03
Monthly management
Posts, photos, reviews, Q&A and monitoring every month.
04
Report and improve
A monthly report with what changed, what worked and next steps.
FAQs
Google Business Profile Management questions, answered directly
Still unsure? Ask us anything on a free call.
Yes. Google renamed Google My Business to Google Business Profile in 2021-2022. It's the same free listing that appears in Google Search and Maps.
No. You remain the primary owner. We're added as a manager and can be removed at any time.
Profile fixes and fresh activity can improve visibility and engagement within weeks. Rankings in competitive areas grow over several months, especially as reviews build.
We can flag reviews that genuinely break Google's policies (for example spam or conflicts of interest), but Google decides whether to remove them. For genuine negative reviews, we help you respond professionally, which future customers notice.
Yes. We diagnose the likely cause, fix guideline issues and handle the reinstatement request. Reinstatement isn't guaranteed. It depends on Google's review.
For some businesses in less competitive areas, yes. In competitive markets, your profile works best alongside a full local SEO strategy covering your website, citations and links.
Explore the system